What It Takes To Produce Red Bull Rampage
Plus, the founding and future of NNormal. A big week of behind-the-scenes conversations on Second Nature!
Starting Line
This week was a special one: we went behind-the-scenes of two important movements in the outdoor industry. First, we talked to Sito and Jordi from NNormal, then we learned about what it takes to put on one of the biggest events in mountain biking, Red Bull Rampage.
The New NNormal: Building An Outdoor Brand
Sito Luis Salas and Jordi Lorenzo sit down with Second Nature to talk about the formation of NNormal, the importance of Kilian Jornet's involvement, and the future of the brand. In this unfiltered discussion, we dive into the triumphs and struggles of building a brand - as well as the power of content as "oxygen" to aid growth.
What It Takes To Produce Red Bull Rampage
Twenty-three years ago, Todd Barber and a handful of freeride mountain bikers started an event that opened the doors to one of the most exciting disciplines in the sport. Throughout this discussion, we talk about the struggles and successes of putting together some of the biggest and most impactful events in the sport of mountain biking - including key moments of progression along the way, notably this year's inclusion of a women's category at Red Bull Rampage.
Show Notes
🌐 NNormal Website
🐐 Kilian Jornet
👉 Lymbus
👞 Camper
🏔️ The Alpine Connections
🏆 Elhousine Elazzaoui
📈 Kboix Technology
🏄♂️ "Let My People Go Surfing" (book)
🤝 Kilian Foundation
⛰️ Red Bull Rampage (event)
🏆 Natural Selection Tour
🚀 Proving Grounds
🤘 Josh Bender
🙌 Paul Crandell (Original Red Bull VP)
🕵🏻♂️ Red Bull Recon
😳 Oakley Icon Sender (from Rampage)
🔥 Natural Selection - Bike
👀 Search For The Next Proving Grounds
🏀 Red Bull King Of The Rock
😈 Hell Barge Project
Brand, Product, Content
Sketching The Future: This week’s podcast featuring NNormal shared stories about the founding and future of NNormal. Here’s Kilian’s story about how it came to be.
Natural Selection: The Next Chapter: Check out the launch video for the Natural Selection Tour. Stay tuned for more conversations about this event series on an upcoming podcast.
Thank You
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