Time To Get Serious
Big discussions this week about building media, from Like the Wind to Outside.
Starting Line
Last week felt like a big milestone with the channel (50 episodes!), but this week was equally interesting. A big thank you to both Robin Thurston and Simon Freeman for joining us on the podcast for some detailed discussions about what it takes to build brands in the Outdoor industry.
The Vision and Future of Outside
Robin Thurston, CEO of Outside, joins Second Nature for a discussion about the focus on supporting the entire ecosystem and experience for every user on the platform. We dig into what it means to build the vision of Outside and how that translates in a meaningful way (and how it’s easier said than done).
Time To Get Serious: Simon Freeman
Simon Freeman from Like the Wind, one of the original (and best) running media publications joins the podcast to talk about the early days of LtW and how he balanced it with the rest of his life and responsibilities (including being CEO and exiting his other company) over the past ten years.
🙌 Want to get a free copy of Like The Wind? Simon shared a special Discovery Offer for Like the Wind to listeners of Second Nature, which you can redeem here.
Show Notes
👉 Outside
🌐 Outside Online
🚵 Trailforks
🌎 Gaia GPS
🚀 Map My Fitness
📘 Alex Hutchinson "Endure" (Book)
🥳 Outside Festival
🙌 Groundswell Experiential Agency
🎵 Superfly
🌐 Like the Wind
🚴♂️ Rouleur Magazine
📕 The Ride Journal
📈 Freestak
🏃🏻♂️➡️ TRE (The Running Event)
🔥 Like the Wind Substack
Job Of The Week
Janji is looking for a Director of Digital Marketing to help lead their rapidly growing D2C business. Check out the role here! This role was originally posted in our Jobs channel on the Second Nature Slack - join us there if you haven’t already.
BPC - Brand, Product, Content
This week we shared our favorite things in the realms of Brand, Product and Content. One piece of content that resonated with everyone this week was the latest Rapha film, “On The Up”:
Simon: Freetrail and Super Rider
Aaron: Rapha Films "On The Up" (see above)
Dylan: Vuori's latest fundraising round
Thank You
Thank you for supporting Second Nature! We’re glad you’re here, and we hope that you’ll consider sharing the podcast with another person who will get value from the discussions that we host.