The Shifting Landscape Of The Outdoor Industry
And the underrated skill every brand needs.
Starting Line
As of tomorrow, Second Nature will officially be in existence for ONE full year! And what a year it has been: we’ve learned a lot, had some great conversations, and found an incredible community of people who love the business of the outdoor industry as much as we do. Thank you so much for supporting Second Nature!
The Underrated Skill Every Brand Needs
Jake Thomas is the wizard at one of the most important, but also most commonly overlooked skills in brand building. He writes the Creator Hooks newsletter and founded Creator Hooks Pro, a software service that helps brands and creators tackle impactful copywriting. His primary focus is YouTube titles - but that same skill set applies to all forms of writing where capturing attention is the primary objective.
The Shifting Landscape Of The Outdoor Industry
Second Nature turns 1 year old on March 22 and a lot has happened in the outdoor industry during that time. Two specific topics came up this past week, and we wanted to take some time to discuss the impact on the industry: OnlyFans supporting athletes and Outside's latest news cycle. An interesting time for the outdoor industry, to say the least.
Article Of The Week
The recent signing of Lewis Hamilton to Lululemon was a hot topic this past week in the Second Nature Slack Channel. Drew Hartman from Small Brand Mentality wrote this article to put the partnership deal into perspective:
Job Of The Week
⌚️ COROS is looking for a Senior Brand Designer to report to the Head of Brand Marketing, based in the Boulder/Denver area.
👟 New Balance is hiring a Sr. Product Manager, Running and Innovation Apparel.
🏅 The US Olympic & Paralympic Committee is looking for an Athlete Marketing Manager!
🗺️ Topo Designs has two new roles opening, Sr. Brand Manager and Social Media Manager.
🏃♂️ Strava recently posted a ton of new jobs, including Director of Product Marketing. Hit up this page for all of their listings.
Show Notes
BPC: Brand, Product, Content
Here are our recommendations from this week’s podcasts - our favorites in the realm of brand, product and content.
📚 Jake Thomas brought his favorite copywriting books to this week’s podcast, here are all four of his top books: Age of Propaganda, Cashvertising, Pre-suasion, The Adweek Copywriting Handbook.
✏️ The Five Year Journal: “People overestimate what they can do in one year, but underestimate what they can do in five.” This is a special type of journal, each page has five entries per page, one entry for each year. This journal is an easy way to track your progress and keep perspective as you chase goals over a five year window. Highly recommended!
🏔️ Anton x La Sportiva: Anton Krupicka announced a new, long-term partnership with La Sportiva, a brand that he’s worked with over the past twenty years. This new partnership agreement sets him up for long-term success and expanded roles within the brand.
🎥 Eric's Lagerstrom’s Film (Trailer): Eric and Paula have been consistently putting out the best triathlon content, but this film has been something Eric has been pursuing for years, and it’s so cool to see it finally launch. We’re excited for the TTL crew to premiere this film prior to the Oceanside Ironman in a few weeks!
Thank You
Whether you’ve been here for one episode or one year, we’re happy that you’ve decided to join the Second Nature community. To help us celebrate the one year milestone, please consider leaving a review on your podcast player of choice - that’s a huge help. If you want to go the extra step, please share the podcast with another friend who loves the outdoor industry as much as you do!
Thanks for the shoutout, guys! Appreciate the work you both are doing!