The Rise Of Challenger Brands, Red Bull Rampage & Unbound Gravel

And something we forgot to announce on the podcast this week..

Starting Line

Big news, and we completely forgot to mention it on the podcast this week: we’ve launched Second Nature on Linked In! In addition to show updates and sharing our favorite things in brand, product and content - we’re also posting open roles for outdoor industry jobs, to make it even easier for you to continue your journey into the business of outdoor. Big thanks to friend of the pod, Matt Sharkey, who has been instrumental in this new element.

This Week’s Episode

The boys are back! Dylan returns from a successful run in Europe, which we unpack on this week’s podcast. Lots of big news to share this week, from the women’s entry into Red Bull Rampage to the rise of the challenger brands. We explore the stats behind the brands that are coming for the big brands - and who we think is going to rise up.

Dig Deeper

Women are riding Red Bull Rampage this year!

UCI World Cup - Leogang (here’s a link to the 2015 chainless/winning race run that Aaron mentioned).

Commencal Bikes - Dylan’s new mountain bike?

Business Of Fashion - Challenger Brand statistics

BPC

Dylan: We got a preview of the newest Speedland shoe, the mountain-slaying boot, the GL:SPT. It should be available to purchase in the Fall.

Aaron: X-Games Real MTB launched this week, five top riders put together the most insane 90-second videos to try to swoop an X-Games gold medal. Here’s a link to watch all five videos, or just watch Aaron’s favorite of the five:

Thank You!

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