The Evolution Of A World Champion
And the past, present and future of adidas Terrex.
Starting Line
Two incredibly inspiring guests on the podcast this week - Elisa Schaller shared the story of her journey with adidas Terrex, filled with plenty of tactical bits of wisdom for people seeking to embark on their own journey through the outdoor industry. Now, we’re ending the week with the long-awaited discussion with Kate Courtney: a deep dive into her career evolution, including her most recent launch of She Sends Racing.
The Past, Present and Future of adidas Terrex
Elisa Schaller is the North American Director of Brand/Product of Outdoor at adidas. She has been with the brand through many iterations - both overseas and domestically - for over a decade. In addition to the brand story, we get a closer look behind-the-scenes of Terrex, her team, and her career.
The Evolution Of Kate Courtney
Kate Courtney entered a new era when she launched her own race team to bring visibility to her foundation, She Sends. In this podcast, we dig into the previous eras that led up to this one - starting with her entry into the sport of mountain biking, her life-changing world championship win, and the behind the scenes effort that has gotten her to this stage of her career.
Article Of The Week
“Change is constant, media is hard, but the best way to guarantee failure is to forget what makes audiences show up in the first place.”
The Escape Collective published a deep dive on the latest turn of events at Outside. Although we’ve read many articles about this situation over the past few weeks, this is a comprehensive look at how we got here. Worth your time to check it out.
Job Of The Week
👉 Red Bull just went through a giant restructure, and they’ve just opened up a massive amount of open roles on their hiring portal. If you’ve ever wanted to join the brand, now might be a good time to get in the door!
👀 On is hiring across a wide range of roles - from the Global Head of Retail Brand Marketing to roles in Innovation, Social Media and Creative. Check out all their open roles here.
🚀 Fuel Goods is hiring a Digital and Social Marketing Manager (based in Asheville, NC).
🚲 If you’re looking for an entry point into the outdoor industry, this program through Specialized could be the perfect fit.
These jobs were all posted first in our Second Nature Slack channel, where you can interact directly with the hiring managers (and plenty more). Join us there if you haven’t already!
Show Notes
BPC: Brand, Product, Content
Our closing segment of the podcast, BPC, brings together our favorite highlights in the categories of Brand, Product, and Content. Check out this week’s recommendations!
Rebecca Rusch - “What’s The Rusch” Podcast: Rebecca Rusch has won nearly every title you can possibly imagine, and along the way, she built an incredible support system. Now, she’s sharing conversations with the people who have helped her there. Definitely worth a listen!
Lachlan Morton - In One Day: Kate Courtney recommended this new video from her new Rapha teammate, Lachlan Morton. How far could you ride a bike in a day?
Dungeon Crawler Carl (Book): We’ve shared quite a few non-fiction books on the podcast, but every now and then, you’ve got to mix things up. This book was a hot topic at our first ever Second Nature Portland meetup, and now we’re sharing it with you!
Thank You
Stay tuned, next week is going to bring some new faces to the podcast - one that will be completely unexpected, but incredibly helpful to so many. Thanks so much for supporting the podcast, we can’t wait to share next week’s podcasts with you!