Our First Emergency Podcast?
And an insight into Zwift's support and development of athletes.
Starting Line
Two very different, but equally exciting, discussions this week on the podcast. We hosted Kate Veronneau from Zwift to speak about the platform and how the Tour de France Femmes Avec Zwift partnership came together - and then we did a full TRE recap podcast with all the insights from our frequent collaborator, Steve Holmberg.
How Zwift Is Investing In Women's Sports
Kate Veronneau joins Second Nature to talk about the Zwift partnership with the Tour de France Femmes Avec Zwift and the history of Zwift's involvement getting women on bikes and supporting athletes through programs like Zwift Academy.
Emergency Pod: TRE Recap
The Running Event in Austin, Texas just concluded, so we have event attendee and frequent contributor Steve Holmberg back on the podcast to break down all the insights and standouts at TRE. We also dive into the vibe of the event, some surprising brands, and what was potentially missing from this year's event.
Job Of The Week
👀 European Director of Trail Running, EMEA - IRONMAN Group: Oversee and continue to build all IRONMAN Group owned events under UTMB World Series in EMEA, including side and ancillary events.
Show Notes
👉 Kate Veronneau
🚴 Bicycling article about Kate
🎓 Zwift Academy
🏆 Leah Thorvilson
🇫🇷 2020 Virtual Tour de France
📍 Off The MAAP Series
🎥 Zwift on YouTube
🚲 Zwift Ride (Hardware)
🪩 Alison Jackson
📈 NICA
🔥 Watch The Femmes
🙌 Togethxr
🚀 Here For The Women's Race
👉 Insight Accelerator
🌐 The Running Event
💯 Satisfy Running
🏃♂️ Bandit Running
👏 Puma Running
👀 Mizuno Running
💨 Diadora Running
🥾 Mischief Boots
🎒 Tantrums
🏊 TYR Footwear
👟 Sketchers Run Collection
🤯 Matt Trappe - TRE Recap Article
🤘 Cameron Zink - Sensus Grips
BPC (Brand, Product, Content)
Our favorite finds this week in the categories of Brand, Product, or Content.
Zwift: This is a platform that allows anyone to ride and train indoors, in a fun, gamified way. Zwift took the cycling world by storm and provided a great place for riders to connect in the online world (which also led to many offline rides and events, like the Tour de France Femmes Avec Zwift)!
Speedland RX:FPY: Gear Junkie awarded the new Speedland shoes with “Best in Show” at The Running Event this past week. The road shoe takes inspiration from Speedland’s trail running technology, making this the first BOA-equipped shoe for road racing.
Hard MTB League: The newest event format in mountain biking, Braydon Bringhurst created this concept to test the all-around skills of the best riders in the world. The test event footage was just released, this looks promising.
Salomon Gravel Shoe: Salomon showed a gravel shoe at TRE this month, which we collectively think could be a great “gateway” shoe for trail running.
Thank You
Thank you for checking out this week’s newsletter (and podcasts). Stay tuned for next week, we’ve got an incredible conversation with someone we’ve been wanting to have on the podcast for a very long time.