Inside The Business Of Endurance Events
And a closer look at Arc'teryx's footwear development process.
Starting Line
What a week! Sea Otter, Gorge Waterfalls, and two great discussions on the podcast. We’re busy, but we’re not complaining. Thank you to everyone who joined us for the Second Nature meetup at Sea Otter yesterday, and a huge thank you to the Outdoor Media Summit for honoring us with Judge’s Choice: Podcast Episode Of The Year - we’ll can’t wait for the event in October!
The Business Of Endurance Events
Two of the biggest events in the bike industry are the Life Time Grand Prix and Sea Otter Classic, and today's guest is Sarah Stutman, who has played a big role in both of them. We dive into mass participation events, where growth is happening in the endurance event space, and what the future looks like for mountain biking, gravel racing and trail running.
A Closer Look At Arc'teryx
Arc'teryx has officially launched a line of trail running footwear, created in collaboration with their athletes. Josh Herr and Kat Drew join the podcast to talk about the process of bringing Arc'teryx's new footwear to life, how they incorporated athlete feedback, and the future of product development in trail running.
Job Of The Week
🏔️ Black Diamond is looking for a Graphic Designer, based in Salt Lake City, Utah.
👉 YETI is hiring a Hospitality Community Marketing Specialist who will focus on adventure travel industry.
Article Of The Week
The intersection of Running and Fashion has been talked about a fair bit on the podcast and in our Slack channel. Exciting to see Cole Townsend’s “Running Supply” newsletter dive head first into the topic. Check out Cole’s latest here (and a big thank you to our friend Drew Hartman for the heads up):
Show Notes
BPC: Brand, Product, Content
This week we shared our favorites in Brand, Product and Content from all over the map. BPC is our favorite segment, because you never know what our guests are going to bring to the table:
👕 Melanzana: Apparel made in Leadville, since the 1990s.
😜 Final Boss Sour: Designed by a content creator…for content creators (and beyond): sour fruit snacks at varying levels of sourness. We made it to level three before we had to tap out!
🏀 The Lebronversation: Dylan called this one of the top five sports interviews of all time!
📕 Sapiens (book): Josh Herr from Arc’Teryx shared this book as one of his favorites about understanding how we think.
✏️ Rick Rubin Substack: The man, the myth, the legend…now has a Substack. If you are already enjoying Rick’s podcast Tetragrammaton, you’ll dig his written form, too.
🎓 Modern Elder Academy: Our friend Rebecca Rusch is leading a session at the Modern Elder Academy. This academy is for people who have already climbed their first mountain and want to continue learning and growing.
Thank You
Thanks for joining us this week, we hope you enjoyed both podcasts and all the insights, information and BPC topics that we shared. If you want to support the podcast, it would mean the world to us if you rated the pod on your podcast player of choice - that helps us out in a big way!