How Podcasting Changed A Career
And the full lifecycle of a running media brand, from creation to acquisition (and beyond).
Starting Line
We have been chasin’ Payson for a while to join us on the podcast, and we finally succeeded this week! Only ten more podcasts (five weeks!) to go until we cross the 100-podcast mark. Be sure to throw a question for our AMA episode in the Slack channel (#podcast-topics) and we’ll do our best to include it in episode 100.
The Full Story Of The Run Experience
Nathan Helming co-founded The Run Experience during the early days of YouTube, when ideas like the creator economy - or even the monetization of content - were part of the equation. Nathan and his team built the channel, coaching, subscription and membership platform for nearly eight years before moving to an acquisition. In today's discussion, Nathan shares the entire lifecycle of the business, from beginning to end.
Payson McElveen and the Cauldron of Content
Payson McElveen is a professional mountain biker, gravel racer and podcaster - host of With Pace (previously known as The Adventure Stache). During this discussion, Payson shares his approach to business as an athlete and podcaster, comparing notes on his journey as a media operator in the outdoor industry with Dylan and Aaron.
Article Of The Week
Kyle Frost’s latest Mountain Gazette “Here & There” article is a deep dive into brands approaching omni-channel marketing, which is a fascinating perspective through the lens of Norrøna’s expansion beyond gear into travel.
Job Of The Week
We just posted a mountain of jobs on our LinkedIn page this week for Manager, Director and Executive-level roles. Here are some of the jobs from that list that caught our attention:
🚀 Red Bull - Senior Manager, Sports Events
🏃♂️ Nike - Lead PLM, Global Apparel ACG Outerwear
🏔️ Mountain Hardwear - Social Media Manager
🗺️ Strava - Director of Product Marketing
🏋 WHOOP - Head of Creative
👟 Craft Sportswear - Marketing Manager, North America
Show Notes
BPC: Brand, Product, Content
This week, we shared quite a few different items in our final segment, Brand Product Content. Check out all of our recommendations here:
Chris Voss - Never Split The Difference: This is the ultimate book on negotiation, written by a hostage negotiator from the FBI. Fascinating to read, even if you’re not in high stakes negotiations on a regular basis.
Skratch Grape: The newest flavor from the Skratch family - grape! During the podcast, Aaron mentioned that this flavor may have actually dethroned the matcha lemon gummies, which had been at the top of his list for years.
Jonathan Levitt on Second Nature: This is easily the most referenced podcast we’ve done, Jonathan gives a master class on Performance vs Brand marketing. Check it out if you haven’t already!
Sahara Gravel Race: Payson participated in this gravel race through Morocco - quite a change of scenery from the typical races we see him in, but a fun one to follow.
The Five Year Journal: People overestimate what they can do in a year, but underestimate what they can do in five. This journal is a secret weapon to maintaining pespective through the journey.
Anton's Journals: Anton Krupicka reflects on 30 years of running journals. One of Dylan’s original inspirations in the sport was the writing of Anton, so this video hits close to home.
Telepathy Tapes: Is this the next giant podcast series? Fascinating approach to an interesting topic.
Five Ten BOA Shoes: Laces are so last season. If you’re not running BOA on your shoes for riding and running at this point, you are missing out!
Thank You
A big thank you to Nathan and Payson for joining us on the podcast this week, we have been wanting to have them on for a while. Next week, we sit down with a CEO of a European brand - as well as a follow-up discussion around the Outside topic, which we think you’ll find interesting. Stay tuned!