Here's What We Would Do With Outside
And a deep dive with a CEO where we learn the term "re-startup".
Starting Line
The truth is, whether Outside ultimately succeeds or fails on their mission, it’s going to have an impact on the Outdoor industry. After reflecting on our previous podcast about the situation, we realized there was more to say, and maybe a different approach that we could take. What if we offered some potential solutions to the problem instead of pointing out the flaws?
The Re-Startup: X-Bionic w/ CEO Max Lenk
Max Lenk joined X-Bionic three years ago as the established brand was transitioning into its next phase. Or as Max calls it: "the re-startup". Max and the X-Bionic team have brought meaningful evolution to the brand, most recently launching a footwear category with their Terraskin trail running shoes.
Here’s What We Would Do With Outside
After the recent discussion about Outside, we realized that we had more to say - and more appropriately, a more constructive discussion about how we would look at the situation and handle it if it were up to us. It's a back-and-forth about open versus closed content ecosystems - as well as a callback to a favorite Galaxy Brain idea that we've been kicking around.
Article Of The Week
Job Of The Week
This past week, we posted a mountain of open roles on our LinkedIn page - have a look if you haven’t already! Here are three of our highlights from the list, and there are plenty more waiting for you on our page, if you’re in the hunt for a new role in the outdoor industry.
⌚️ Coros: Sr. Brand Designer
🏃♂️ Merrell: VP of Brand Marketing
🚀 Red Bull: Sr. Manager, Sports Events
Show Notes
BPC: Brand, Product, Content
BPC is our closing segment, where we share our favorite things in the worlds of Brand, Product and Content. This week was loaded with all kinds of fun stuff, we hope you enjoy everything we shared during this segment:
🎿 Marco Odermatt: Legendary Swiss skier and part of the X-Bionic family.
🔥 Deity Dark Room: Deity makes bike components and their “Dark Room” series is a limited edition run of different parts, with different themes, colors, and styles. Every drop is something fresh - and a great reason to keep an eye on this brand!
👀 Portal Brand: The long-awaited launch is finally here! A soon to be iconic brand in the running space, have a look at Portal.
📘 Not A Playbook (Book): Friend of the pod, Andreas Tzortzis, co-authored a book with the founder of WeTransfer. Expect to hear Dre on the pod in the near future, and if you want to pre-order the book, it should be ready soon!
👉 Brand New Story: Dre’s latest Substack post about the book, get a little behind-the-scenes on the book process here!
🏆 Chianti Race Recap: Jim Walmsley wins, Kilian punches his ticket to Western States, Vincent Bouillard turns in another impressive result. 2025’s race season is already off to a strong start!
Thank You
Less than ten episodes until we cross the 100 episode mark! If you haven’t already submitted a question for our AMA (Ask Me Anything) episode, please do it now in the podcast-topic channel on Slack!
Also, podcast reviews go a lot farther than we originally thought. Please take a minute to rate and review the show on your podcast player of choice. It means the world to us (and we’re probably going to read a few reviews on the podcast soon). Thank you for all of your support!