Galaxy Brain Ideas From Around The World
And a deep discussion about Brand versus Performance Marketing
Starting Line
We are just a few weeks away from our 50th episode! If you’re in the Slack channel, be sure to drop a question for our AMA (ask me anything) segment in episode 50. Onwards and upwards!
The Value of Brand vs Performance Marketing
Jonathan Levitt joined the pod to dig into the difference between brand marketing and performance marketing - and the impact that they make on both sides of the industry. As someone who works on the brand side, but also as a successful podcaster, Jonathan has a unique perspective on both approaches to growing brands.
Galaxy Brain Ideas From China
Aaron is back from his trip to China where he saw the frictionless world of the "everything app". But how could we turn this concept into a Galaxy Brain concept for the Outdoor Industry? We also dive into Allyson Felix's new agency, the New York Times article about women riding at Red Bull Rampage, and Nike's decision to bring back ACG.
Show Notes
🎙️ For The Long Run - Jonathan Levitt's Podcast
🏆 Zach Miller
🏃🏻♂️➡️ Mario Fraioli: The Morning Shakeout
🤝 The difference between ROI and ROAS
📸 For The Long Run: Trailer
🚀 Allyson Felix launches Always Alpha
👟 Allyson's Shoe Company - Saysh
📈 The Fame Gap - Female Athletes (thank you Rachel Clayton for sharing!)
📰 New York Times - Red Bull Rampage
🔥 Red Bull Rampage Women's highlight video
🤘 Red Bull Rampage Men's highlight
🎬 Where The Trail Ends (Film)
👀 Nike revives ACG
Job Of The Week
Wise Trail Running - Head of Brand Marketing: Based in Annecy, a great opportunity for the right person!
👉 Find the rest of our latest job postings on the Second Nature Linked In.
Brand, Product, Content
This week, we shared our favorite things in Brand, Product and Content (BPC) on both podcasts, here’s the complete rundown, starting with a content project connected to our friends at RXR - The Devil’s Climb:
Boulderthon: one of the top-rated marathons in the USA, this was our guest Jonathan Levitt’s top pick for BPC.
My First Million Podcast: Another BPC from Jonathan, but a favorite podcast of both Aaron and Dylan as well. Business ideas from every possible industry, and then some.
Leatherman: Dylan’s BPC from the Jonathan Levitt pod - and his latest and most favorite tool (until he gets a leaf blower).
Vessi Waterproof Shoes: Fall is here, which means Aaron is getting rained on in Portland. These are his go-to walking shoes for rainy days. Comfortable and waterproof!
Thank You
Thank you for reading this week’s newsletter and checking out our episodes. If the mood strikes, please rate us on Apple Podcasts, so we can continue to grow.