Decoding The Difference
Wide-ranging discussions from Venture Funds to Decoding Outdoor Data
Starting Line
I can honestly say that today’s guest on the podcast has been on our vision board since the beginning; Mel Strong did not disappoint. The perspective from her time at Nike to her current role raising funds and supporting startup brands should provide a mountain of insight to the podcast this week.
Speaking of insights, we were also joined this week by Doug Baker, who shared insights from a detailed research project into the overlaps and differences between outdoor audiences. Equally fascinating and insightful, we hope you enjoyed both conversations this week!
Decoding The Difference
Doug Baker from Shift Active Media joins the podcast to share the research data from their most recent study. In this podcast, we talk about the overlaps and differences between audiences in the world of cycling and outdoor - as well as what brands should do with that information.
Mel Strong: From Nike To Next Ventures
From Nike to Next Ventures, Mel Strong has mentored talent from every end of the spectrum - leading giant teams at Nike in their women's, running and skateboarding divisions, and now investing in early stage startups through Next Ventures. We dig into her history at Nike, and how that informed and motivated a big shift to the world of venture capital. In the outdoor industry, understanding the impact of a VC has many pros and cons, and in this podcast, we tackle both sides of it.
Job Of The Week
🏂 Want to work for The Snow League? Shaun White’s new global event series is hiring a Social Media Manager. Read more and apply here!
Show Notes
🌐 Shift Active Media
🤯 Doug Baker, Chief Strategy Officer
📈 Steve Holmberg/Insight Accelerator
👉 Get access to the full research report in our Slack channel (free)
💯 Mel Strong
🛹 Nike Skateboarding
🙌 Sandy Bodecker
💨 Breaking 2 Project
🏃🏻♀️ Joan Benoit Samuelson
🚀 Next Ventures
💰 Oura x Dexcom News
💍 Oura Ring
💸 Swimming With Allocators
Thank You
Thank you for supporting Second Nature, we hope you enjoyed this week’s episodes! If you want to help us continue to grow, please share our podcast with another person from the Outdoor industry that would find it valuable (and join us in Slack!).