Acquisition in the Outdoor Industry

It was worth it for the URL alone...

Starting Line

Big moves in the outdoor industry: acquisitions, earnings, and plenty more to discuss on both episodes of Second Nature this week! We sit down with the CEO of Ketone IQ in Episode 21 and follow up in Episode 22 with some exciting media acquisition news.

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Episode 21: Building an Eight-Figure Empire

Michael Brandt is the CEO and co-founder of Ketone IQ. This episode is a crossover episode with Freetrail, because we felt like discussion here was relevant and interesting to the Second Nature audience. Fascinating to hear the foundational story of this brand, including the pivots they have made to get to where they are today.

Episode 22: The Latest Acquisition In Outdoor

Steep Life Media acquires Ultrarunning Magazine, Dylan and Aaron dive in to the New York Times article about high-end print magazines from the outdoor industry, and the earnings reports from Q2 are in.

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Show Notes

👨🏻‍🔬 Ketone IQ on the Tour de France

💸 Ultrarunning Magazine acquisition news

📈 Deckers (HOKA) Business Results/Update

📰 NYT Article about High End Print Media

🔥 Fleet Feet Running Retail Report

😳 Nike: An Epic Saga of Value Destruction

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Brand, Product, Content

Escape Collective: Aaron’s BPC this week was centered on a high-quality online publication about cycling. This group left CyclingTips and started a membership-based media platform that is growing steadily with the support of its readers, much like the high-quality print media we talked about in Episode 22 this week.

Ketone IQ: This week we shared a cross-posted episode (Freetrail x Second Nature) with the CEO of Ketone IQ. If you want to try it for yourself, smash this link here for 30% off!

Magna: The magnesium hydration mix that has just launched, founded by respected people in the outdoor industry. Keep an eye on this crew (and/or give it a try)!

Raide Research: Raide was featured on a previous podcast, and now their new running belt is available for sale. Check it out here!

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Thank You

Thanks so much for reading this week’s newsletter and checking out both episodes this week. If you want to see Second Nature continue to grow, please share this newsletter (or the podcast) with someone you know. Make sure you’re following us on LinkedIn and Instagram, too!